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Whiteboarding in a meeting serves as an interactive tool that allows participants to track thoughts and ideas visually, using either a physical whiteboard or an online equivalent. This method encourages collaboration and creativity, facilitating the brainstorming process where everyone can contribute their insights without the constraints of a traditional presentation format.

By utilizing a blank canvas, teams can organize concepts, synthesize complex information, and outline workflows in real-time. This visual representation not only enhances understanding among team members but also helps in capturing spontaneous ideas that emerge during discussions, promoting an open and engaging environment conducive to innovation and problem-solving. Whiteboarding effectively transforms abstract ideas into tangible visual elements that can be easily manipulated, revisited, and iterated upon as the meeting progresses.