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The end goal of the user acceptance testing (UAT) phase is primarily to determine a Go/No-go decision for the deployment of the system. During UAT, the actual users test the system to ensure that it meets their requirements and functions as expected in real-world scenarios. This phase is crucial because it serves as the final verification from the user's perspective that the system is ready for production use. If the users find that the system operates effectively and meets their needs during UAT, this positive feedback leads to a Go decision, allowing the deployment to proceed. Conversely, if significant issues are identified, it may result in a No-go decision, indicating that further adjustments or fixes are necessary before rolling out the system.

Other aspects, like user adoption and satisfaction, are important in the broader context of project success, but the definitive objective of UAT, especially from a business analysis standpoint, focuses on making that critical deployment decision.