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The criterion that best assesses whether content is clear and relevant is usability. Usability focuses on how easily a user can understand and navigate content, ensuring that it meets the needs and expectations of the target audience. Clear and relevant content is essential for effective communication; if users find the content difficult to understand or not pertinent to their needs, it will hinder their experience.

Usability incorporates factors like layout, readability, and the logical flow of information, which are crucial in determining whether content successfully communicates its intended message. By evaluating usability, organizations can ensure that content is not only accessible but also aligns well with users’ requirements, thereby enhancing the overall effectiveness of the communication.

The other criteria relate to different aspects of content management. Engagement metrics focus on user interaction and behavior with the content but do not directly measure clarity or relevance. Keywords and tags pertain to searchability and categorization rather than the intrinsic quality of the content itself. Content owner refers to the person responsible for the content, which does not evaluate the content's clarity or relevance.