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Describing how the system can enable business innovation and help customers is crucial because it aligns the capabilities of new processes or products with the strategic goals of the organization. Executives are typically focused on the overall value and return on investment that changes can bring to the business. By emphasizing innovation, a business analyst can illustrate how new solutions can lead to improved efficiency, enhanced customer satisfaction, and differentiated offerings in the market.

This approach highlights the relevance of the new processes or products in addressing customer needs and aligning with market trends, thereby making a compelling case for change. It fosters a vision that goes beyond mere technical specifications, appealing to the executives' need for strategic relevance and potential business impact, making it easier for them to understand and support the proposed changes.

In contrast, discussing specifics like system configuration details or focusing solely on existing capabilities does not effectively convey the transformational potential of the new offerings. Presenting elaborate statistics may provide useful insights, but without connecting them to business innovation and customer benefits, they may not resonate as strongly with executives.